What is the "Science of Direct Marketing™"?
We define the “Science of Direct Marketing™" as developing a system that deals with the Direct Marketing dilemma of various deviations in dwelling dialect and the subsequent DISCOVERY and DELETION of the Dirty Data that degrades even the most deftly designed database.
Whitehat’s data hygiene is designed to bring consistency to various data sets. Address updates and standardization utilize a variety of techniques to ensure your direct marketing arrives at the correct address while taking advantage of all the postal discounts possible. The merge/purge processes delete duplicates while finding the best data among seeming disparate records.
Bad or “dirty” data cost companies in a variety of ways. The US Postal Services says over 1/3 of all bulk mail ends up in a postal service dumpster every year due to inaccurate addressing. In addition to wasting direct marketing dollars, incorrect information also skews a wide range of numbers and reports used to make important business decisions.
An organization's customer database is one of its most valuable assets and by nature loses its value without proper and regular maintenance.
We work with Businesses & Nonprofits to Maximize the Value & Functionality
of their Data - Reducing Expenses and Improving the Effectiveness of their
Direct Marketing Campaigns.
Whitehat’s data hygiene is designed to bring consistency to various data sets. Address updates and standardization utilize a variety of techniques to ensure your direct marketing arrives at the correct address while taking advantage of all the postal discounts possible. The merge/purge processes delete duplicates while finding the best data among seeming disparate records.
Bad or “dirty” data cost companies in a variety of ways. The US Postal Services says over 1/3 of all bulk mail ends up in a postal service dumpster every year due to inaccurate addressing. In addition to wasting direct marketing dollars, incorrect information also skews a wide range of numbers and reports used to make important business decisions.
An organization's customer database is one of its most valuable assets and by nature loses its value without proper and regular maintenance.
We work with Businesses & Nonprofits to Maximize the Value & Functionality
of their Data - Reducing Expenses and Improving the Effectiveness of their
Direct Marketing Campaigns.