Direct marketers are challenged with maintaining customer loyalty while growing their customer base in an ever-increasing competitive marketplace. All of our client companies use multi-channel marketing strategies to communicate with their customers. Our mission then is to harness the very best in technological innovation to help our clients succeed in their multi-channel marketing efforts.
List Hosting Key Features and Benefits:
Content Creation
- Create text and HTML messages or use our template builder to create your own HTML templates.
- Perform basic mail merges
- Perform enhanced mail merges on all fields
- Survey wizard allows you to include email or web surveys
- Includes dynamic, conditional content and advanced content scripting to create unique, one-to-one emails tailored to the exact needs and interests of your recipients without having to write or send multiple messages.
- Includes rich media links to video or audio clips
Campaign Builder
- Create, preview, save, export, and download segments
- Query builder and segment wizard
- Demographic segmentation
- Click-through and click-stream segmentation
- Set recency and frequency limits
Administration:
- Automated bounce handling
- Email and web based unsubscribe and one click opt-in functionality
Reporting and Tracking:
- Predefined list activity and mailing reports
- At-a-glance stats and trends on most recent mailing
- Results and trends dashboard
- Individual member reports
- Filter reports based upon date ranges, list attributes, and other criteria
- Custom chart builder
- Click-through and click-stream tracking
- Refer-a-friend functionality and tracking
- Forward tracking
Advanced Analytics:
- Web traffic analysis
- Total mailing analysis view
- Engagement Index.
The engagement index is calculated for each email campaign and for each individual on your list. The index is calculated based on the number of emails sent, the number of opens and click-throughs and the number of times your message was forwarded on to someone else. We aren't talking about the standard "refer-a-friend" capabilities. The "forward" statistics tell you when someone has hit the "forward" button in their mailbox and truly forwarded the message to a friend.
Premium Service - Deliverability
Whitehat Email offers a deliverability tool that provides our customers the answers they need to monitor the status and ensure the delivery of their email marketing campaigns. Features such as Inbox Snapshot, Delivery Monitor, Content Analyzer, Blacklist and ISP Monitor provide information on the content and rendering of an email before it is sent, as well as the campaign's status after it is sent, giving marketers real-time information on the deliverability of their email newsletters and email marketing campaigns.
Deliverability Key Features and Benefits:
Inbox Snapshot
- Displays your email formatting in 50 different email clients (e.g., Outlook, AOL, Yahoo, Hotmail)
- Checks spelling and validity of HTML and hyperlinks
- Highlights HTML formatting problems so they can be corrected prior to sending
- Displays your message in both the preview and full reading panes
Delivery Monitor
- Provides real-time feedback about email deliverability to more than 30 different ISP's and email providers.
- Reports deliverability issues based on what end users actually see in their mailboxes.
- Highlights delivery issues, blocked or spam filtered mail, with an easy-to-read Web interface. Indicates if deliverability problems arise during a campaign, so you can pause the mailing until the issues are resolved.
- Checks your message for attributes, keywords, and other content typically associated with unsolicited commercial email "spam".
- Enables you to modify text, links, or other message elements that are likely to set off anti-spam filters and block your mail.
- Provides comprehensive coverage by evaluating your message against more than 30 different filters such as Spamcop.net and McAfee SpamKiller.
For more information, contact sales@whitehat.com.